What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges Marketing & Marcas Autores: Yuri de Souza Odaguiri Enes, Gisela Demo, Rafael Barreiros Porto, Thaiyan Sun ZulatoSustainabilityData: jun/2024Acesso ao arquivo
Food Waste in Restaurants: Evidence from Brazil and the United States Marketing & Marcas Autores: Eluiza Watanabe, Michele Gasparoto Moreira Teixeira de Freitas, Gisela DemoJournal of International Food & Agribusiness MarketingData: set/2023Acesso ao arquivo
Can I follow you? Proposal of a measurement model to assess the relationship between social media brands and their users. Marketing & Marcas Autores: Yuri Enes, Gisela Demo, Fernanda Scussel, Talita Silvanes, Y.S.O., Demo, G., Scussel, F., & Silva, T.Brazilian Journal of MarketingData: mar/23Acesso ao arquivo
The Magical World of Disney: building relationships with clients from the brand personality Marketing & Marcas Autores: Gabriela Nobre Dias, Gisela Demo, Fernanda Scussel, Eluiza Alberto de Morais WatanabeTourism & Management StudiesData: abr/20Acesso ao arquivo
How do citizens see public institutions? Development and validation of the public brand personality scale Marketing & Marcas Autores: Daniel Carvalho, Gisela Demo, Fernanda Scussel, Lana Montezano, Bianca AmazonasBrazilian Journal of MarketingData: abr/22Acesso ao arquivo
Consumption experience: state of the art review and agenda proposition Marketing & Marcas Autores: Fernanda Scussel, Gisela Demo, Yuri de Souza Odaguiri Enes, Nairana Radtke CaneppeleTourism & Management StudiesData: jan/22Acesso ao arquivo
The Future of Brand Personality: Systematic Review and Research Agenda Marketing & Marcas Autores: Daniel Carvalho, Gisela Demo, Fernanda ScusselRevista Psicologia: Organizações & TrabalhoData: jul/21Acesso ao arquivo
How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale Marketing & Marcas Autores: Gisela Demo, Karla Coura, Fernanda Scussel, Graziela AzevedoSustainabilityData: mai/21Acesso ao arquivo
Take a Ride on Credibility: the role of brand personality in users’ loyalty to virtual brands in the Sharing Economy Marketing & Marcas Autores: Lucas Moreno, Gisela Demo, Thelma Rocha, Fernanda ScusselInternextData: mai/21Acesso ao arquivo
Marketing de relacionamento no mercado consumidor: perfil da produção científica e agenda de pesquisa Marketing & Marcas Autores: Gisela Demo, Talita Lima, Fernanda Scussel, Paulo Miranda, Lucas MorenoFuture Studies Reserach Journal: Trends and StrategiesData: mai/21Acesso ao arquivo
