Marketing & Marcas

What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges

Autores: Yuri de Souza Odaguiri Enes, Gisela Demo, Rafael Barreiros Porto, Thaiyan Sun Zulato

Sustainability
Data: jun/2024

What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges Read More »

Food Waste in Restaurants: Evidence from Brazil and the United States

Autores: Eluiza Watanabe, Michele Gasparoto Moreira Teixeira de Freitas, Gisela Demo
Journal of International Food & Agribusiness Marketing
Data: set/2023

Food Waste in Restaurants: Evidence from Brazil and the United States Read More »

Can I follow you? Proposal of a measurement model to assess the relationship between social media brands and their users.

Marketing & Marcas

Autores: Yuri Enes, Gisela Demo, Fernanda Scussel, Talita Silvanes, Y.S.O., Demo, G., Scussel, F., & Silva, T.
Brazilian Journal of Marketing
Data: mar/23

Can I follow you? Proposal of a measurement model to assess the relationship between social media brands and their users. Read More »

The Magical World of Disney: building relationships with clients from the brand personality

Marketing & Marcas

Autores: Gabriela Nobre Dias, Gisela Demo, Fernanda Scussel, Eluiza Alberto de Morais Watanabe

Tourism & Management Studies

Data: abr/20

The Magical World of Disney: building relationships with clients from the brand personality Read More »

How do citizens see public institutions? Development and validation of the public brand personality scale

Marketing & Marcas

Autores: Daniel Carvalho, Gisela Demo, Fernanda Scussel, Lana Montezano, Bianca Amazonas
Brazilian Journal of Marketing
Data: abr/22

How do citizens see public institutions? Development and validation of the public brand personality scale Read More »

Consumption experience: state of the art review and agenda proposition

Marketing & Marcas

Autores: Fernanda Scussel, Gisela Demo, Yuri de Souza Odaguiri Enes, Nairana Radtke Caneppele
Tourism & Management Studies
Data: jan/22

Consumption experience: state of the art review and agenda proposition Read More »

The Future of Brand Personality: Systematic Review and Research Agenda

Marketing & Marcas

Autores: Daniel Carvalho, Gisela Demo, Fernanda Scussel
Revista Psicologia: Organizações & Trabalho
Data: jul/21

The Future of Brand Personality: Systematic Review and Research Agenda Read More »

How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale

Marketing & Marcas

Autores: Gisela Demo, Karla Coura, Fernanda Scussel, Graziela Azevedo
Sustainability
Data: mai/21

How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale Read More »

Take a Ride on Credibility: the role of brand personality in users’ loyalty to virtual brands in the Sharing Economy

Marketing & Marcas

Autores: Lucas Moreno, Gisela Demo, Thelma Rocha, Fernanda Scussel
Internext
Data: mai/21

Take a Ride on Credibility: the role of brand personality in users’ loyalty to virtual brands in the Sharing Economy Read More »

Marketing de relacionamento no mercado consumidor: perfil da produção científica e agenda de pesquisa

Marketing & Marcas

Autores: Gisela Demo, Talita Lima, Fernanda Scussel, Paulo Miranda, Lucas Moreno
Future Studies Reserach Journal: Trends and Strategies
Data: mai/21

Marketing de relacionamento no mercado consumidor: perfil da produção científica e agenda de pesquisa Read More »